Produced and led end-to-end content creation for CAKES Body, executing monthly shoots designed to continuously refresh social channels, paid media, and website assets. Spearheaded the full creative process—from concept development and content planning to casting, styling, on-set direction, and post-production—ensuring all outputs aligned with brand identity while remaining culturally relevant and visually compelling.

Developed high-performing paid social assets across Meta platforms, optimizing content for engagement and conversion. Directed the campaign photoshoot for the launch of the CAKES Corset Cami by TA3, delivering elevated, on-brand visuals that supported both storytelling and product marketing objectives across digital touchpoints.